Vol 6 No 2 (2026): Strategic: Journal of Management Sciences

Articles

• Implementing Open Innovation Practices in SMEs: The Role of Market and Institutional Collaboration

  Fitria Fertha Agustina, Debi Eka Putri, Imam Subekti, Nelly Ervina, Sepbeariska Manurung

  64-79

  • PDF (English)
• Examining the Effects of Celebrity Endorsement and Promotional Strategies on Consumer Purchase Decisions in The Tokopedia Marketplace

  Rani Ramdayani, Yenia Endriastuty, Zaenah

  80-93

  • PDF (English)
• Service Effectiveness in Supporting Raw Material Inventory of Bakery MSMES: A Study at CV. Central Ace Nusa Boga

  Nora Ariani, Juemi, Magfirah

  94-108

  • PDF (English)
• Enhancing Employee Performance Through Transformational Leadership and Organizational Culture: The Mediating Role of Job Satisfaction

  Vergilius Minggu, Emeralda Ayu Kusuma

  109-123

  • PDF (English)
• The Influence of Product and Physical Evidence On University Choice Decisions and Their Implications For Institutional Image, Moderated By Digital Marketing (A Survey of Students at Accredited Private Universities in The Bandung Metropolitan Area)

  Raden Khemal Youwangka, Jaja Suteja, Juanim

  124-136

  • PDF (English)