Service Effectiveness in Supporting Raw Material Inventory of Bakery MSMES: A Study at CV. Central Ace Nusa Boga

Nora Ariani; Juemi; Magfirah

doi:10.37403/strategic.v6i2.515

Nora Ariani Sekolah Tinggi Ilmu Administrasi Pancamarga Palu
Juemi Sekolah Tinggi Ilmu Administrasi Pancamarga Palu
Magfirah Sekolah Tinggi Ilmu Administrasi Pancamarga Palu

DOI: https://doi.org/10.37403/strategic.v6i2.515

Keywords: service effectiveness, raw material distribution, inventory stability, bakery MSMEs, distribution management

Abstract

Objective. This study examines the effectiveness of distributor services in maintaining the continuity of raw material inventory for bakery MSMEs in Palu City. The stability of raw material distribution represents a critical factor in sustaining MSME production activities, particularly within the food business sector, which heavily depends on supply accuracy and stock availability.

Research Method. The study applied a quantitative descriptive approach through field survey techniques. Data were collected using observation, structured interviews, questionnaires, and documentation involving bakery MSME actors partnered with CV. Central Ace Nusa Boga. Respondents were selected through purposive sampling based on the intensity of their utilization of distribution services. Data analysis employed Likert scale measurements and percentage analysis to evaluate the level of distributor service effectiveness.

Results. The findings indicate that the distribution services provided can be categorized as effective in supporting the fulfillment of raw material requirements for bakery MSMEs in Palu City. This effectiveness is reflected in delivery punctuality, consistency of product availability, service responsiveness, and the company’s capability to maintain a sustainable supply flow. Nevertheless, several operational constraints were identified, including delivery delays during certain periods and fluctuating availability of specific raw materials.

Conclusion. Distributor service effectiveness contributes significantly to the stability of raw material inventory and the continuity of production activities among bakery MSMEs. Therefore, optimizing distribution systems and strengthening inventory management are essential to improving service quality in a sustainable manner.

Keywords: service effectiveness, raw material distribution, inventory stability, bakery MSMEs, distribution management.

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