Trend on E-Commerce Researches:  A Portrait Using VOSviewer

Joko Hadi Purnomo; Niswatin Nurul  Hidayati; Rizka Dibi Arryanti  Saputri; Siti Riska  Novianti

doi:10.37403/strategic.v3i2.151

Joko Hadi Purnomo Institut Agama Islam Al Fatimah Bojonegoro
Niswatin Nurul Hidayati Institut Teknologi dan Bisnis Tuban
Rizka Dibi Arryanti Saputri Institut Teknologi dan Bisnis Tuban
Siti Riska Novianti Institut Teknologi dan Bisnis Tuban

DOI: https://doi.org/10.37403/strategic.v3i2.151

Abstrak

The e-commerce phenomenon has had a profound impact on various industries, including retail, logistics, and marketing. It has transformed traditional brick-and-mortar retail, leading to the rise of online marketplaces and the growth of direct-to-consumer (D2C) brands. E-commerce has also disrupted supply chain management, driving the need for efficient order fulfillment and last-mile delivery solutions. The objective of this research was to look at the global e-commerce research map. This research used bibliographic analysis with VOSviewer. The data source used was the Scopus database obtained from the https://www.sciencedirect.com/ page. Based on the VOSviewer visualization analysis, it could be seen that research on e-commerce globally was dominated in relation to digitalization, artificial intelligence, and Covid-19. This bibliographic study provided implications for researchers to see research gaps.

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