Dampak Pandemi Covid-19 Terhadap Penjualan Pada Ramayana Mall Lampung
Keywords:
digital marketing, kualitas produk, kualitas pelayanan, penjualan, pandemi covid-19
Abstract
Tujuan: Penelitian ini bertujuan untuk mengetahui dampak Pandemi Covid-19 terhadap penjualan pada Ramayana Mall Lampung khususnya pada pengaruh Digital Marketing, Kualitas Produk dan Kualitas Pelayanan dalam Meningkatkan Penjualan Pada Ramayana Mall Lampung.
Metodologi: Penelitian ini menggunakan penelitian kuantitatif dengan menggunakan data primer yang diperoleh melalui responden yang mengisi kuesioner. Populasi dalam penelitian ini merupakan pengunjung Ramayana Mall Tanjung Karang yang memiliki member card aktif berjumlah 22.905 anggota.Sampel dalam penelitian ini dipilih menggunakan desain non-probability sampling, dengan metode Slovin berjumlah 100 sampel.
Temuan: Berdasarkan hasil analisis dapat disimpulkan bahwa secara simultan variabel Digital Marketing, Kualitas Produk dan Kualitas Pelayanan secara bersama-sama berpengaruh terhadap variabel Penjualan. Dengan demikian untuk dapat meningkatkan penjualan harus lebih mengoptimalkan penggunaan media digital, meningkatkan kualitas produk dan kualitas pelayanan secara lebih baik.
Keterbatasan: Sedangkan untuk penelitian selanjutnya, diharapkan dapat menggunakan variabel-variabel yang lain untuk diteliti sehingga informasi yang disajikan lebih banyak dan lebih luas.
Kontribusi: Penelitian ini diharapakan menjadi sumber referensi untuk penelitian selanjutnya dan mempunyai manfaat baik unsur akademik maupun unsur stackholder terkait.
References
Abdullah, T., & Tantri, F. (2016). Manajemen Pemasaran. PT. Raja Grafindo Persada.
Anwar, I., & Satrio, B. (2015). Pengaruh harga dan kualitas produk terhadap keputusan pembelian. Jurnal Ilmu Dan Riset Manajemen (JIRM), 4(12). http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/3146
Ariska, N., & Wijaksana, T. I. (2017). Pengaruh Kualitas Pelayanan Dan Promosi Penjualan Terhadap Minat Beli Ulang (studi Pada Konsumen Bakso Boedjangan Cabang Burangrang Bandung). EProceedings of Management, 4(3). https://openlibrarypublications.telkomuniversity.ac.id/index.php/management/article/view/4797
Azizah, S., & Prasetio, A. (2019). Pengaruh Promosi Penjualan Di Instagram, Lokasi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Studi Kasus Pada Kanz Coffee &Eatery). Almana: Jurnal Manajemen Dan Bisnis, 3(2), 348–359. http://journal.unla.ac.id/index.php/almana/article/view/506
Balinado, J. R., Prasetyo, Y. T., Young, M. N., Persada, S. F., Miraja, B. A., & Perwira Redi, A. A. N. (2021). The Effect of Service Quality on Customer Satisfaction in an Automotive After-Sales Service. Journal of Open Innovation: Technology, Market, and Complexity, 7(2), 116. https://doi.org/https://doi.org/10.3390/joitmc7020116
Bank, W. (2020). Global economic prospects, June 2020. The World Bank.
Cahya, A. D., Puteri, A. J., & Sukma, M. S. (2021). Pengaruh Kualitas Pelayanan dan Harga terhadap Penjualan (Studi pada Tongkleng Nglotok Yogyakarta). Jesya (Jurnal Ekonomi Dan Ekonomi Syariah), 4(2), 940–951. https://doi.org/https://doi.org/https://doi.org/10.36778/jesya.v4i2.418
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson Education.
Chen, P.-Y., Wu, S., & Yoon, J. (2004). The impact of online recommendations and consumer feedback on sales. ICIS 2004 PROCEEDINGS. https://aisel.aisnet.org/icis2004/58
Cui, G., Lui, H.-K., & Guo, X. (2012). The effect of online consumer reviews on new product sales. International Journal of Electronic Commerce, 17(1), 39–58. https://doi.org/https://doi.org/10.2753/JEC1086-4415170102
Dolega, L., Rowe, F., & Branagan, E. (2021). Going digital? The impact of social media marketing on retail website traffic, orders and sales. Journal of Retailing and Consumer Services, 60, 102501. https://doi.org/https://doi.org/10.1016/j.jretconser.2021.102501
Efnita, T. (2017). Pengaruh variasi produk, kualitas pelayanan, harga dan lokasi terhadap kepuasan konsumen pada wedding organizer. AdBispreneur: Jurnal Pemikiran Dan Penelitian Administrasi Bisnis Dan Kewirausahaan, 2(2). https://doi.org/https://doi.org/10.24198/adbispreneur.v2i2.13162
ERDoğan, Y., & Özdemir, E. G. (2021). Sales effect of digital marketing in small and medium-sized accommodation enterprises in core Cappadocia. Karadeniz Uluslararası Bilimsel Dergi, 1(51), 1–23. https://doi.org/https://doi.org/10.17498/kdeniz.944276
Erlangga, H., Nurjaya, N., Sunarsi, D., Mas’ adi, M., & Jasmani, J. (2021). Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Sepeda Motor Honda Di PT Panca Sakti Perkasa Di Bintaro. Jurnal Ilmiah PERKUSI, 1(4), 464–472. https://doi.org/http://dx.doi.org/10.32493/j.perkusi.v1i4.13383
Fadhli, K., & Pratiwi, N. D. (2021). Pengaruh Digital Marketing, Kualitas Produk, dan Emosional terhadap Kepuasan Konsumen Poskopi ZIO Jombang. Jurnal Inovasi Penelitian, 2(2), 603–612. https://doi.org/https://doi.org/10.47492/jip.v2i2.684
Febriana, E. K., Yulianeu, Y., Harini, C., & Warso, M. M. (2017). Pengaruh Keragaman Produk, Kualitas Produk dan Lokasi Penjualan Terhadap Kepuasan Konsumen (Studi Kasus Pada Warung Makan Bu Sur). Journal of Management, 3(3). http://jurnal.unpand.ac.id/index.php/MS/article/download/708/689
Fong, M. W., Gao, H., Wong, J. Y., Xiao, J., Shiu, E. Y. C., Ryu, S., & Cowling, B. J. (2020). Nonpharmaceutical measures for pandemic influenza in nonhealthcare settings-social distancing measures. Emerging Infectious Diseases, 26(5), 976. https://doi.org/https://dx.doi.org/10.3201%2Feid2605.190995
Ghose, A., & Ipeirotis, P. G. (2006). Designing ranking systems for consumer reviews: The impact of review subjectivity on product sales and review quality. Proceedings of the 16th Annual Workshop on Information Technology and Systems, 303–310. https://www.researchgate.net/profile/Panos-Ipeirotis/publication/228618643_Designing_Ranking_Systems_for_Consumer_Reviews_The_Impact_of_Review_Subjectivity_on_Product_Sales_and_Review_Quality/links/00b7d51b09458dbae6000000/Designing-Ranking-Systems-for-Co
Gofur, A. (2019). Pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(1), 37–44. https://core.ac.uk/download/pdf/235155675.pdf
Hasanuddin, M. (2016). Analisis Pengaruh Kualitas Pelayanan, Lokasi Dan Harga Terhadap Kepuasan Nasabah Melalui Keputusan Pembelian Sebagai Variabel Intervening Pada Penjualan Logam Mulia Emas. Jurnal Riset Bisnis Dan Manajemen, 4(1). https://ejournal.unsrat.ac.id/index.php/jrbm/article/view/12351
Hendrawan, A. (2019). Pengaruh marketing digital terhadap kinerja penjualan produk umkm asti gauri di kecamatan bantarsari cilacaP. Jurnal Administrasi Dan Kesekretarisan, 4(1), 50–61. https://doi.org/http://dx.doi.org/10.36914/jak.v4i1.189
Is-haq, H. O. (2019). Digital Marketing and Sales Improvement in Small and Medium Enterprises in Nigeria. International Journal of Innovation and Research in Educational Sciences, 6(6), 803–810. https://ijires.org/administrator/components/com_jresearch/files/publications/IJIRES_1653_FINAL.pdf
Kannan, P. K. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22–45. https://doi.org/https://doi.org/10.1016/j.ijresmar.2016.11.006
Kotler, P., & Keller, K. L. (2016). Marketing Management. New Jersey: Pearson Prentice Hall Intl.
Lee, C.-C. (2012). Extended service quality model: Causes of agency problems and ethical sales behavior. Social Behavior and Personality: An International Journal, 40(8), 1381–1400. https://doi.org/https://doi.org/10.2224/sbp.2012.40.8.1381
Long, A., & Ascent, D. (2020). World Economic Outlook. International Monetary Fund. https://www.imf.org/en/Publications/WEO/Issues/2020/09/30/world-economic-outlook-october-2020
Mandavilli, A. (2020). Wondering about social distancing. The New York Times, 16. https://doi.org/https://www.nytimes.com/2020/03/16/smarter-living/coronavirus-social-distancing.html
Mokalu, F. O., & Tumbel, A. (2015). Pengaruh Kualitas Produk, Harga Dan Distribusi Terhadap Volume Penjualan Roti Jordan CV. Minahasa Mantap Perkasa. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(1). https://doi.org/https://doi.org/10.35794/emba.3.1.2015.7085
Nasution, M. I., Prayogi, M. A., & Nasution, S. M. A. (2017). Pengaruh Kualitas Produk, Promosi Terhadap Penjualan pada Usaha Mikro Pengrajin Sepatu di Kecamatan Medan Denai. Prosiding SNaPP: Sosial, Ekonomi Dan Humaniora, 7(1), 60–70. http://proceeding.unisba.ac.id/index.php/sosial/article/view/803
Nurdelila, N. (2021). PENGARUH SISTEM DIGITAL MARKETING TERHADAP PENINGKATAN VOLUME PENJUALAN KOPERASI AGRO RIMBA NUSANTARA (AGRINA) DESA PARSALAKAN KECAMATAN ANGKOLA BARAT KABUPATEN TAPANULI SELATAN. NUSANTARA: Jurnal Ilmu Pengetahuan Sosial, 8(2), 402–412. https://doi.org/http://dx.doi.org/10.31604/jips.v8i2.2021.402-412
O’Neill, M., Palmer, A., & Charters, S. (2002). Wine production as a service experience–the effects of service quality on wine sales. Journal of Services Marketing. https://doi.org/https://doi.org/10.1108/08876040210433239
OECD. (2020). OECD Economic Outlook, Volume 2020 Issue 1: Preliminary version| OECD iLibrary.
Olonde, J. O. (2017). Impact of digital marketing on sales growth of small and medium enterprises in Nairobi, Kenya [University of Nairobi]. http://hdl.handle.net/11295/103209
Panaha, F., & Kojo, C. (2021). ANALISIS STRATEGI PENJUALAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI PT. ISTANA BERKAT GEMILANG. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 9(4), 884–893. https://doi.org/https://doi.org/10.35794/emba.v9i4.36677
Paton, D. (2002). Advertising, quality and sales. Applied Economics, 34(4), 431–438. https://doi.org/https://doi.org/10.1080/00036840110046025
Philip, K., & Amstrong, G. (2015). Marketing an Introducing, Global Edition. Pearson Education.
Pitaloka, A. F., & Widyawati, N. (2015). Pengaruh kualitas pelayanan, harga dan promosi terhadap penjualan online shop busana muslim. Jurnal Ilmu Dan Riset Manajemen (JIRM), 4(7). https://doi.org/http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/3444
Purnomo, D., Lubis, M. R. H., Rakhmadani, D. P., Arum, M. P., & Purbaya, M. E. (2021). Efektivitas Pelatihan Digital Marketing Dalam Meningkatkan Kemampuan Dan Kinerja Penjualan Di Masa Pandemi Covid-19. JURNAL EKSEKUTIF, 18(1), 65–74. https://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/279.
Afwa, A., Djajasinga, N. D., Sudirman, A., Sari, A. L., & Adnan, N. M. (2021). Raising the Tourism Industry as an Economic Driver. Proceedings of the 2nd Annual Conference on Blended Learning, Educational Technology and Innovation (ACBLETI 2020) Raising, 560(Acbleti 2020), 118–123.
Basoeky, U., Panggabean, S., Manu, G. A., Wardhana, A., Hoeronis, I., Adnan, Y., Maisarah, & Sudirman, A. (2021). Pemanfaatan Teknologi Digital: Dalam Berbagai Aspek Kehidupan Masyarakat. Media Sains Indonesia.
Djajasinga, N. D., Sulastri, L., Sudirman, A., Sari, A. L., & Rihardi, L. (2021). Practices in Human Resources and Employee Turnover in the Hospitality Industry. Proceedings of the 2nd Annual Conference on Blended Learning, Educational Technology and Innovation (ACBLETI 2020) Practices, 560(Acbleti 2020), 113–117.
Halim, F., Efendi, Butarbutar, M., Malau, A. R., & Sudirman, A. (2020). Constituents Driving Interest in Using E-Wallets in Generation Z. Proceeding on International Conference of Science Management Art Research Technology, 1(1), 101–116. https://doi.org/10.31098/ic-smart.v1i1.32
Indajang, K., Halim, F., & Sudirman, A. (2021). The Effectiveness of Teacher Performance in Terms of the Aspects of Principal Leadership , Organizational Culture , and Teacher Competence. Proceedings of the 2nd Annual Conference on Blended Learning, Educational Technology and Innovation (ACBLETI 2020), 560(Acbleti 2020), 402–408.
Nana Triapnita Nainggolan, Munandar, A. S., Lora Ekana Nainggolan, Fuadi, P. H., Dewa Putu Yudhi Ardiana, Acai Sudirman, D. G., Nina Mistriani, A. H. P. K., & Astri Rumondang, D. G. (2020). Perilaku Konsumen Di Era Digital. Yayasan Kita Menulis.
Sherly, S., Lie, D., Candra, V., Siallagan, D. M., & Sudirman, A. (2021). Interpretation of the Effects of Job Satisfaction Mediation on the Effect of Principal Supervision and Compensation on Teacher Performance. Journal of Educational Science and Technology (EST), 7(1), 105–116. https://doi.org/10.26858/est.v0i0.19208
Siahaan, Y., Susanti, E., & Sudirman, A. (2020). Effect of firm characteristics on firm value through triple bottom line disclosure: Pharmaceutical companies listed on Indonesia stock exchange. International Journal of Scientific and Technology Research, 9(2), 2228–2234.
Sutiksno, D. U., Revida, E., Munsarif, M., Simarmata, H. M., Saputra, H. D., Purnomo, A., Sudirman, A., Sisca, Napitupulu, D., & Purba, S. (2020). Tourism Marketing. Yayasan Kita Menulis.
Qiu, Y., Chen, X., & Shi, W. (2020). Impacts of social and economic factors on the transmission of coronavirus disease 2019 (COVID-19) in China. Journal of Population Economics, 33(4), 1127–1172. https://doi.org/https://doi.org/10.1007/s00148-020-00778-2
Reken, F., Modding, B., & Dewi, R. (2020). Pengaruh Pemasaran Digital Terhadap Peningkatan Volume Penjualan Pada Ciputra Tallasa Jo Makassar. Tata Kelola, 7(2), 142–153. https://doi.org/https://doi.org/10.52103/tatakelola.v7i2.144
Rigopoulou, I. D., Chaniotakis, I. E., Lymperopoulos, C., & Siomkos, G. I. (2008). After‐sales service quality as an antecedent of customer satisfaction: The case of electronic appliances. Managing Service Quality: An International Journal. https://doi.org/https://doi.org/10.1108/09604520810898866
Saputra, G. W., & Ardani, I. (2020). Pengaruh digital marketing, word of mouth, dan kualitas pelayanan terhadap keputusan pembelian. E-Jurnal Manajemen Universitas Udayana, 9(7), 2596. https://ojs.unud.ac.id/index.php/Manajemen/article/download/58393/35427
Setyaningrum, N., Waluyo, H. D., & Wijayanto, A. (2014). Pengaruh Kualitas Produk, Citra Merek dan Promosi Penjualan dalam Pengambilan Keputusan Pembelian Produk Mie Sedaap. Jurnal Ilmu Administrasi Bisnis, 3(1), 197–204. https://ejournal3.undip.ac.id/index.php/jiab/article/view/4420
Shokouhyar, S., Shokoohyar, S., & Safari, S. (2020). Research on the influence of after-sales service quality factors on customer satisfaction. Journal of Retailing and Consumer Services, 56, 102139. https://doi.org/https://doi.org/10.1016/j.jretconser.2020.102139
Shuqin, W., & Gang, L. (2012). An empirical study of after-sales service relationship in China’s auto industry. International Conference on Mechanical Engineering and Material Science, 10(2), 175–178. https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.997.163&rep=rep1&type=pdf
Sidi, A. P., & Yogatama, A. N. (2019). Mediasi Intellectual Capital atas Pengaruh Digital Marketing Terhadap Kinerja Pemasaran. Iqtishoduna, 15(2), 129–152. https://scholar.archive.org/work/vomu2mdwcvam5iad3w777ec3xm/access/wayback/http://ejournal.uin-malang.ac.id/index.php/ekonomi/article/download/7592/pdf
Sukmasetya, P., Haryanto, T., Sadewi, F. A., Maulida, R. B. G., Aliudin, H. S., & Sugiarto, B. (2020). Pemanfaatan Digital Marketing sebagai Media Pemasaran Global untuk Meningkatkan Penjualan Produksi pada Home Industry. Community Empowerment, 5(2), 28–35. https://doi.org/https://doi.org/10.31603/ce.v5i2.3514
Utari, A. F., Ahmadia, A. L., Erianto, B. T., & Firmansyah, R. (2021). DAMPAK DIGITAL MARKETING MELALUI MEDIA SOSIAL TERHADAP PENJUALAN PRODUK (Studi pada D’goendoe Cafe). Prosiding National Seminar on Accounting, Finance, and Economics (NSAFE), 1(8). http://conference.um.ac.id/index.php/nsafe/article/view/1394
Yadav, S. K., & Joseph, D. (2017). After-sales service quality satisfaction in Indian automobile industry. International Journal of Business Information Systems, 26(3), 362–377. https://www.inderscienceonline.com/doi/abs/10.1504/IJBIS.2017.087107
Zhao, D., Fang, B., Li, H., & Ye, Q. (2018). GOOGLE SEARCH EFFECT ON EXPERIENCE PRODUCT SALES AND USERS’MOTIVATION TO SEARCH: EMPIRICAL EVIDENCE FROM THE HOTEL INDUSTRY. Journal of Electronic Commerce Research, 19(4), 357–369. http://www.jecr.org/sites/default/files/2018vol19no4_paper4.pdf
Zimmer, M., Salonen, A., & Wangenheim, F. v. (2020). Business solutions as market signals that facilitate product sales. Industrial Marketing Management, 91, 30–40. https://doi.org/https://doi.org/10.1016/j.indmarman.2020.07.014
Anwar, I., & Satrio, B. (2015). Pengaruh harga dan kualitas produk terhadap keputusan pembelian. Jurnal Ilmu Dan Riset Manajemen (JIRM), 4(12). http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/3146
Ariska, N., & Wijaksana, T. I. (2017). Pengaruh Kualitas Pelayanan Dan Promosi Penjualan Terhadap Minat Beli Ulang (studi Pada Konsumen Bakso Boedjangan Cabang Burangrang Bandung). EProceedings of Management, 4(3). https://openlibrarypublications.telkomuniversity.ac.id/index.php/management/article/view/4797
Azizah, S., & Prasetio, A. (2019). Pengaruh Promosi Penjualan Di Instagram, Lokasi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Studi Kasus Pada Kanz Coffee &Eatery). Almana: Jurnal Manajemen Dan Bisnis, 3(2), 348–359. http://journal.unla.ac.id/index.php/almana/article/view/506
Balinado, J. R., Prasetyo, Y. T., Young, M. N., Persada, S. F., Miraja, B. A., & Perwira Redi, A. A. N. (2021). The Effect of Service Quality on Customer Satisfaction in an Automotive After-Sales Service. Journal of Open Innovation: Technology, Market, and Complexity, 7(2), 116. https://doi.org/https://doi.org/10.3390/joitmc7020116
Bank, W. (2020). Global economic prospects, June 2020. The World Bank.
Cahya, A. D., Puteri, A. J., & Sukma, M. S. (2021). Pengaruh Kualitas Pelayanan dan Harga terhadap Penjualan (Studi pada Tongkleng Nglotok Yogyakarta). Jesya (Jurnal Ekonomi Dan Ekonomi Syariah), 4(2), 940–951. https://doi.org/https://doi.org/https://doi.org/10.36778/jesya.v4i2.418
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson Education.
Chen, P.-Y., Wu, S., & Yoon, J. (2004). The impact of online recommendations and consumer feedback on sales. ICIS 2004 PROCEEDINGS. https://aisel.aisnet.org/icis2004/58
Cui, G., Lui, H.-K., & Guo, X. (2012). The effect of online consumer reviews on new product sales. International Journal of Electronic Commerce, 17(1), 39–58. https://doi.org/https://doi.org/10.2753/JEC1086-4415170102
Dolega, L., Rowe, F., & Branagan, E. (2021). Going digital? The impact of social media marketing on retail website traffic, orders and sales. Journal of Retailing and Consumer Services, 60, 102501. https://doi.org/https://doi.org/10.1016/j.jretconser.2021.102501
Efnita, T. (2017). Pengaruh variasi produk, kualitas pelayanan, harga dan lokasi terhadap kepuasan konsumen pada wedding organizer. AdBispreneur: Jurnal Pemikiran Dan Penelitian Administrasi Bisnis Dan Kewirausahaan, 2(2). https://doi.org/https://doi.org/10.24198/adbispreneur.v2i2.13162
ERDoğan, Y., & Özdemir, E. G. (2021). Sales effect of digital marketing in small and medium-sized accommodation enterprises in core Cappadocia. Karadeniz Uluslararası Bilimsel Dergi, 1(51), 1–23. https://doi.org/https://doi.org/10.17498/kdeniz.944276
Erlangga, H., Nurjaya, N., Sunarsi, D., Mas’ adi, M., & Jasmani, J. (2021). Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Sepeda Motor Honda Di PT Panca Sakti Perkasa Di Bintaro. Jurnal Ilmiah PERKUSI, 1(4), 464–472. https://doi.org/http://dx.doi.org/10.32493/j.perkusi.v1i4.13383
Fadhli, K., & Pratiwi, N. D. (2021). Pengaruh Digital Marketing, Kualitas Produk, dan Emosional terhadap Kepuasan Konsumen Poskopi ZIO Jombang. Jurnal Inovasi Penelitian, 2(2), 603–612. https://doi.org/https://doi.org/10.47492/jip.v2i2.684
Febriana, E. K., Yulianeu, Y., Harini, C., & Warso, M. M. (2017). Pengaruh Keragaman Produk, Kualitas Produk dan Lokasi Penjualan Terhadap Kepuasan Konsumen (Studi Kasus Pada Warung Makan Bu Sur). Journal of Management, 3(3). http://jurnal.unpand.ac.id/index.php/MS/article/download/708/689
Fong, M. W., Gao, H., Wong, J. Y., Xiao, J., Shiu, E. Y. C., Ryu, S., & Cowling, B. J. (2020). Nonpharmaceutical measures for pandemic influenza in nonhealthcare settings-social distancing measures. Emerging Infectious Diseases, 26(5), 976. https://doi.org/https://dx.doi.org/10.3201%2Feid2605.190995
Ghose, A., & Ipeirotis, P. G. (2006). Designing ranking systems for consumer reviews: The impact of review subjectivity on product sales and review quality. Proceedings of the 16th Annual Workshop on Information Technology and Systems, 303–310. https://www.researchgate.net/profile/Panos-Ipeirotis/publication/228618643_Designing_Ranking_Systems_for_Consumer_Reviews_The_Impact_of_Review_Subjectivity_on_Product_Sales_and_Review_Quality/links/00b7d51b09458dbae6000000/Designing-Ranking-Systems-for-Co
Gofur, A. (2019). Pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(1), 37–44. https://core.ac.uk/download/pdf/235155675.pdf
Hasanuddin, M. (2016). Analisis Pengaruh Kualitas Pelayanan, Lokasi Dan Harga Terhadap Kepuasan Nasabah Melalui Keputusan Pembelian Sebagai Variabel Intervening Pada Penjualan Logam Mulia Emas. Jurnal Riset Bisnis Dan Manajemen, 4(1). https://ejournal.unsrat.ac.id/index.php/jrbm/article/view/12351
Hendrawan, A. (2019). Pengaruh marketing digital terhadap kinerja penjualan produk umkm asti gauri di kecamatan bantarsari cilacaP. Jurnal Administrasi Dan Kesekretarisan, 4(1), 50–61. https://doi.org/http://dx.doi.org/10.36914/jak.v4i1.189
Is-haq, H. O. (2019). Digital Marketing and Sales Improvement in Small and Medium Enterprises in Nigeria. International Journal of Innovation and Research in Educational Sciences, 6(6), 803–810. https://ijires.org/administrator/components/com_jresearch/files/publications/IJIRES_1653_FINAL.pdf
Kannan, P. K. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22–45. https://doi.org/https://doi.org/10.1016/j.ijresmar.2016.11.006
Kotler, P., & Keller, K. L. (2016). Marketing Management. New Jersey: Pearson Prentice Hall Intl.
Lee, C.-C. (2012). Extended service quality model: Causes of agency problems and ethical sales behavior. Social Behavior and Personality: An International Journal, 40(8), 1381–1400. https://doi.org/https://doi.org/10.2224/sbp.2012.40.8.1381
Long, A., & Ascent, D. (2020). World Economic Outlook. International Monetary Fund. https://www.imf.org/en/Publications/WEO/Issues/2020/09/30/world-economic-outlook-october-2020
Mandavilli, A. (2020). Wondering about social distancing. The New York Times, 16. https://doi.org/https://www.nytimes.com/2020/03/16/smarter-living/coronavirus-social-distancing.html
Mokalu, F. O., & Tumbel, A. (2015). Pengaruh Kualitas Produk, Harga Dan Distribusi Terhadap Volume Penjualan Roti Jordan CV. Minahasa Mantap Perkasa. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(1). https://doi.org/https://doi.org/10.35794/emba.3.1.2015.7085
Nasution, M. I., Prayogi, M. A., & Nasution, S. M. A. (2017). Pengaruh Kualitas Produk, Promosi Terhadap Penjualan pada Usaha Mikro Pengrajin Sepatu di Kecamatan Medan Denai. Prosiding SNaPP: Sosial, Ekonomi Dan Humaniora, 7(1), 60–70. http://proceeding.unisba.ac.id/index.php/sosial/article/view/803
Nurdelila, N. (2021). PENGARUH SISTEM DIGITAL MARKETING TERHADAP PENINGKATAN VOLUME PENJUALAN KOPERASI AGRO RIMBA NUSANTARA (AGRINA) DESA PARSALAKAN KECAMATAN ANGKOLA BARAT KABUPATEN TAPANULI SELATAN. NUSANTARA: Jurnal Ilmu Pengetahuan Sosial, 8(2), 402–412. https://doi.org/http://dx.doi.org/10.31604/jips.v8i2.2021.402-412
O’Neill, M., Palmer, A., & Charters, S. (2002). Wine production as a service experience–the effects of service quality on wine sales. Journal of Services Marketing. https://doi.org/https://doi.org/10.1108/08876040210433239
OECD. (2020). OECD Economic Outlook, Volume 2020 Issue 1: Preliminary version| OECD iLibrary.
Olonde, J. O. (2017). Impact of digital marketing on sales growth of small and medium enterprises in Nairobi, Kenya [University of Nairobi]. http://hdl.handle.net/11295/103209
Panaha, F., & Kojo, C. (2021). ANALISIS STRATEGI PENJUALAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI PT. ISTANA BERKAT GEMILANG. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 9(4), 884–893. https://doi.org/https://doi.org/10.35794/emba.v9i4.36677
Paton, D. (2002). Advertising, quality and sales. Applied Economics, 34(4), 431–438. https://doi.org/https://doi.org/10.1080/00036840110046025
Philip, K., & Amstrong, G. (2015). Marketing an Introducing, Global Edition. Pearson Education.
Pitaloka, A. F., & Widyawati, N. (2015). Pengaruh kualitas pelayanan, harga dan promosi terhadap penjualan online shop busana muslim. Jurnal Ilmu Dan Riset Manajemen (JIRM), 4(7). https://doi.org/http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/3444
Purnomo, D., Lubis, M. R. H., Rakhmadani, D. P., Arum, M. P., & Purbaya, M. E. (2021). Efektivitas Pelatihan Digital Marketing Dalam Meningkatkan Kemampuan Dan Kinerja Penjualan Di Masa Pandemi Covid-19. JURNAL EKSEKUTIF, 18(1), 65–74. https://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/279.
Afwa, A., Djajasinga, N. D., Sudirman, A., Sari, A. L., & Adnan, N. M. (2021). Raising the Tourism Industry as an Economic Driver. Proceedings of the 2nd Annual Conference on Blended Learning, Educational Technology and Innovation (ACBLETI 2020) Raising, 560(Acbleti 2020), 118–123.
Basoeky, U., Panggabean, S., Manu, G. A., Wardhana, A., Hoeronis, I., Adnan, Y., Maisarah, & Sudirman, A. (2021). Pemanfaatan Teknologi Digital: Dalam Berbagai Aspek Kehidupan Masyarakat. Media Sains Indonesia.
Djajasinga, N. D., Sulastri, L., Sudirman, A., Sari, A. L., & Rihardi, L. (2021). Practices in Human Resources and Employee Turnover in the Hospitality Industry. Proceedings of the 2nd Annual Conference on Blended Learning, Educational Technology and Innovation (ACBLETI 2020) Practices, 560(Acbleti 2020), 113–117.
Halim, F., Efendi, Butarbutar, M., Malau, A. R., & Sudirman, A. (2020). Constituents Driving Interest in Using E-Wallets in Generation Z. Proceeding on International Conference of Science Management Art Research Technology, 1(1), 101–116. https://doi.org/10.31098/ic-smart.v1i1.32
Indajang, K., Halim, F., & Sudirman, A. (2021). The Effectiveness of Teacher Performance in Terms of the Aspects of Principal Leadership , Organizational Culture , and Teacher Competence. Proceedings of the 2nd Annual Conference on Blended Learning, Educational Technology and Innovation (ACBLETI 2020), 560(Acbleti 2020), 402–408.
Nana Triapnita Nainggolan, Munandar, A. S., Lora Ekana Nainggolan, Fuadi, P. H., Dewa Putu Yudhi Ardiana, Acai Sudirman, D. G., Nina Mistriani, A. H. P. K., & Astri Rumondang, D. G. (2020). Perilaku Konsumen Di Era Digital. Yayasan Kita Menulis.
Sherly, S., Lie, D., Candra, V., Siallagan, D. M., & Sudirman, A. (2021). Interpretation of the Effects of Job Satisfaction Mediation on the Effect of Principal Supervision and Compensation on Teacher Performance. Journal of Educational Science and Technology (EST), 7(1), 105–116. https://doi.org/10.26858/est.v0i0.19208
Siahaan, Y., Susanti, E., & Sudirman, A. (2020). Effect of firm characteristics on firm value through triple bottom line disclosure: Pharmaceutical companies listed on Indonesia stock exchange. International Journal of Scientific and Technology Research, 9(2), 2228–2234.
Sutiksno, D. U., Revida, E., Munsarif, M., Simarmata, H. M., Saputra, H. D., Purnomo, A., Sudirman, A., Sisca, Napitupulu, D., & Purba, S. (2020). Tourism Marketing. Yayasan Kita Menulis.
Qiu, Y., Chen, X., & Shi, W. (2020). Impacts of social and economic factors on the transmission of coronavirus disease 2019 (COVID-19) in China. Journal of Population Economics, 33(4), 1127–1172. https://doi.org/https://doi.org/10.1007/s00148-020-00778-2
Reken, F., Modding, B., & Dewi, R. (2020). Pengaruh Pemasaran Digital Terhadap Peningkatan Volume Penjualan Pada Ciputra Tallasa Jo Makassar. Tata Kelola, 7(2), 142–153. https://doi.org/https://doi.org/10.52103/tatakelola.v7i2.144
Rigopoulou, I. D., Chaniotakis, I. E., Lymperopoulos, C., & Siomkos, G. I. (2008). After‐sales service quality as an antecedent of customer satisfaction: The case of electronic appliances. Managing Service Quality: An International Journal. https://doi.org/https://doi.org/10.1108/09604520810898866
Saputra, G. W., & Ardani, I. (2020). Pengaruh digital marketing, word of mouth, dan kualitas pelayanan terhadap keputusan pembelian. E-Jurnal Manajemen Universitas Udayana, 9(7), 2596. https://ojs.unud.ac.id/index.php/Manajemen/article/download/58393/35427
Setyaningrum, N., Waluyo, H. D., & Wijayanto, A. (2014). Pengaruh Kualitas Produk, Citra Merek dan Promosi Penjualan dalam Pengambilan Keputusan Pembelian Produk Mie Sedaap. Jurnal Ilmu Administrasi Bisnis, 3(1), 197–204. https://ejournal3.undip.ac.id/index.php/jiab/article/view/4420
Shokouhyar, S., Shokoohyar, S., & Safari, S. (2020). Research on the influence of after-sales service quality factors on customer satisfaction. Journal of Retailing and Consumer Services, 56, 102139. https://doi.org/https://doi.org/10.1016/j.jretconser.2020.102139
Shuqin, W., & Gang, L. (2012). An empirical study of after-sales service relationship in China’s auto industry. International Conference on Mechanical Engineering and Material Science, 10(2), 175–178. https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.997.163&rep=rep1&type=pdf
Sidi, A. P., & Yogatama, A. N. (2019). Mediasi Intellectual Capital atas Pengaruh Digital Marketing Terhadap Kinerja Pemasaran. Iqtishoduna, 15(2), 129–152. https://scholar.archive.org/work/vomu2mdwcvam5iad3w777ec3xm/access/wayback/http://ejournal.uin-malang.ac.id/index.php/ekonomi/article/download/7592/pdf
Sukmasetya, P., Haryanto, T., Sadewi, F. A., Maulida, R. B. G., Aliudin, H. S., & Sugiarto, B. (2020). Pemanfaatan Digital Marketing sebagai Media Pemasaran Global untuk Meningkatkan Penjualan Produksi pada Home Industry. Community Empowerment, 5(2), 28–35. https://doi.org/https://doi.org/10.31603/ce.v5i2.3514
Utari, A. F., Ahmadia, A. L., Erianto, B. T., & Firmansyah, R. (2021). DAMPAK DIGITAL MARKETING MELALUI MEDIA SOSIAL TERHADAP PENJUALAN PRODUK (Studi pada D’goendoe Cafe). Prosiding National Seminar on Accounting, Finance, and Economics (NSAFE), 1(8). http://conference.um.ac.id/index.php/nsafe/article/view/1394
Yadav, S. K., & Joseph, D. (2017). After-sales service quality satisfaction in Indian automobile industry. International Journal of Business Information Systems, 26(3), 362–377. https://www.inderscienceonline.com/doi/abs/10.1504/IJBIS.2017.087107
Zhao, D., Fang, B., Li, H., & Ye, Q. (2018). GOOGLE SEARCH EFFECT ON EXPERIENCE PRODUCT SALES AND USERS’MOTIVATION TO SEARCH: EMPIRICAL EVIDENCE FROM THE HOTEL INDUSTRY. Journal of Electronic Commerce Research, 19(4), 357–369. http://www.jecr.org/sites/default/files/2018vol19no4_paper4.pdf
Zimmer, M., Salonen, A., & Wangenheim, F. v. (2020). Business solutions as market signals that facilitate product sales. Industrial Marketing Management, 91, 30–40. https://doi.org/https://doi.org/10.1016/j.indmarman.2020.07.014
Published
2022-12-15
Section
Articles
Copyright (c) 2022 Umar Bakti, Hairudin Hairudin, Peri Edi Saputra
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
