ANALISIS  LIKUIDITAS STRUKTUR ASET DAN   PROFITABILITAS UNTUK MENINGKATKAN NILAI PERUSAHAAN PADA  PT MERCKINDONESIA TBK. YANG TERDAFTAR DI BURSA EFEK INDONESIA

Suci Ikhwana; Debi Eka Putri; Lenny Dermawan Sembiring

Suci Ikhwana Sekolah Tinggi Ilmu Ekonomi Sultan Agung
Debi Eka Putri Sekolah Tinggi Ilmu Ekonomi Sultan Agung
Lenny Dermawan Sembiring Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Abstrak

The objectives of the research are: 1. To determine the picture of liquidity, asset structure, profitability and company value. 2. To find out the factors that cause the company value to decline at PT Merck Indonesia, Tbk which is listed on the Indonesia Stock Exchange.This study was conducted using qualitative descriptive analysis techniques and inductive analysis techniques. The source of data used in this study is secondary data. Data collection techniques used in this study are documentation techniques.The results of this study can be concluded as follows: 1. The average value of liquidity has increased every year. 2. The asset structure fluctuates and tends to increase. 3. Profitability fluctuates and tends to increase. 4. Company value fluctuates and tends to decrease. 5. The factors that cause the company value to decrease are current assets, current liabilities, total assets, sales and net profit after tax.The results of this study suggest that the companies should pay deb right at maturity so as to increase the value of the company and use assets optimally so that there is no buildup in assets. And companies should innovate on products to increase profits that will attract investors.

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