EMPOWERING YOUNG GEN Z ENTREPRENEURS: DIGITAL MARKETING STRATEGY TRAINING FOR SUCCESS

Deni Adha Akbari; Eti  Rochaeti; Fanina  Adji; Salma  Az-Zahra; Azzura Kania  Arthamevia

doi:10.37403/glow.v4i1.228

Deni Adha Akbari Universitas Muhammadiyah Prof. Dr. Hamka
Eti Rochaeti University of Muhammadiyah Prof. Dr. Hamka
Fanina Adji University of Muhammadiyah Prof. Dr. Hamka
Salma Az-Zahra University of Muhammadiyah Prof. Dr. Hamka
Azzura Kania Arthamevia University of Muhammadiyah Prof. Dr. Hamka

DOI: https://doi.org/10.37403/glow.v4i1.228

Keywords: Digital Marketing, SEO, SEM

Abstract

It is crucial to address the challenges Gen Z entrepreneurs face in navigating the digital marketing landscape. This study examines the efficacy of digital marketing strategy training in empowering young entrepreneurs to succeed in today's competitive market. This research utilizes a mixed-methods approach and incorporates both qualitative and quantitative measures. Interviews and surveys are conducted to gauge young entrepreneurs' current knowledge and skills in digital marketing. Training sessions are designed based on identified gaps and delivered through interactive workshops and online modules. Preliminary findings indicate a significant improvement in participants' understanding of digital marketing concepts post-training. Moreover, qualitative feedback highlights increased confidence in developing and implementing digital marketing strategies. The study underscores the importance of tailored training programs in equipping young entrepreneurs with the skills to thrive in the digital age.

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