PENGARUH E-SERVICE QUALITY DAN E-LIFESTYLE TERHADAP REPURCHASE INTENTION PADA APLIKASI MOBILE KAI ACCESS DI PT KERETA API INDONESIA (PERSERO) STASIUN SIANTAR

Nurul Fadila; Sisca Sisca; Andy Wijaya; Nana T. Nainggolan

Nurul Fadila Sekolah Tinggi Ilmu Ekonomi Sultan Agung
Sisca Sisca Sekolah Tinggi Ilmu Ekonomi Sultan Agung
Andy Wijaya Sekolah Tinggi Ilmu Ekonomi Sultan Agung
Nana T. Nainggolan Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Keywords: E-Service Quality, E-Lifestyle, Repurchase Intention

Abstract

The objectives of this study were to determine: 1. Overview of e-service quality, e-lifestyle, and repurchase intention on the KAI Access mobile application at PT Kereta Api Indonesia (Persero) Stasiun Siantar. 2. The effect of e-service quality and e-lifestyle on repurchase intention on the KAI Access mobile application at PT Kereta Api Indonesia (Persero) Stasiun Siantar either simultaneously or partially. This research instrument test used validity test and reliability test. The data analysis techniques used were normality test, qualitative descriptive analysis and quantitative descriptive analysis. The results of this study could be concluded as follows: 1. E-Service quality, e-lifestyle and repurchase intention were good. 2. There was positive influence between e-service quality and e-lifestyle on repurchase intention. 3. There was moderately high correlation between e-service quality and e-lifestyle with repurchase intention. The level of repurchase intention could be explained by e-service quality and e-lifestyle. 4. The results of the hypothesis test state that H0 was rejected, meaning that there was positive effect between e-service quality and e-lifestyle on repurchase intention on the KAI Access mobile application at PT Kereta Api Indonesia (Persero) Stasiun Siantar both simultaneously and partially.

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