PENGARUH LOKASI DAN FASILITAS TERHADAP KEPUASAN PENGUNJUNG PADA PEMANDIAN BAH SILULU, NAGORI SILULU, GUNUNG MALELA, SIMALUNGUN

Abstract

The purpose of this research are: 1. To describtion of the location, facilities and visitor satisfaction at the Bah Silulu Baths, Nagori Silulu, Gunung Malela, Simalungun (Survey on the Huta I Nagori Dolok Malela Environmental Community). 2. To determine the effect of location and facilities on visitor satisfaction at the Bah Silulu Baths, Nagori Silulu, Gunung Malela, Simalungun (Survey on the Huta I Nagori Dolok Malela Environmental Community) either simultaneously or partially. This research is done by using the design of library research and field research. The population in this research was the Huta I Nagori Dolok Malela community, totaling 277 families and a sample of 76 families who had visited the Bah Silulu Baths. The types of data used are qualitative and quantitative data. Sources of data used are primary data and secondary data. Data was collected by means of questionnaires, interviews and documentation. The research instrument test used was the validity test and the reliability test. The analysis technique used is normality test, qualitative descriptive analysis and quantitative descriptive analysis. The results of this research can be summarized as follows: 1. Location and facilities are good and visitor satisfaction is satisfied. 2. The results of the regression analysis show that there is a positive influence between location and facilities on visitor satisfaction, either simultaneously or partially. 3. The results of the correlation coefficient analysis show that there is a moderately high and positive correlation between location and facilities to visitor satisfaction. Satisfied or not satisfaction of visitors can be explained by the location and facilities. 4. The results of the hypothesis test stated that H0 was rejected, meaning that the location and facilities had a positive and significant effect on visitor satisfaction, either simultaneously or partially.