ANALISIS CORPORATE SOSIAL RESPONSIBILITY (CSR) UNTUK MENINGKATKAN PROFITABILITAS PADA PT BANK MANDIRI TBK YANG TERDAFTAR DI BURSA EFEK INDONESIA

Abstract

The purpose of this study is to investigate how the image of Corporate Social Responsibility (CSR) is related to profitability at PT. Bank Mandiri Tbk., which is listed on the Indonesia Stock Exchange from 2019 to 2023. In addition, this study also aims to identify Corporate Social Responsibility (CSR) indicators that can have a positive effect on profitability at PT. Bank Mandiri Tbk. during the same period. This study applies descriptive analysis methods with a qualitative and quantitative approach. The subject of the study is PT Bank Mandiri Tbk., which is listed on the Indonesia Stock Exchange from 2019 to 2023. Data was obtained through documentation techniques. The data analysis method includes qualitative description and inductive analysis. The findings of this study can be summarized as follows: Corporate Social Responsibility (CSR) in the economic aspect at PT. Bank Mandiri (Persero) Tbk, listed on the Indonesia Stock Exchange during the 2019-2023 period, shows variation and continues to trend upward. This is due to the company's ability to increase revenue, reduce operational costs, and innovate according to market needs. This study recommends that the company develop programs in the field of Corporate Social Responsibility (CSR) that align with long-term business strategies, such as entrepreneurship training, support for micro, small, and medium enterprises (MSMEs), or assisting in product and financial service innovation. In addition, the company needs to optimize cost management in the implementation of Corporate Social Responsibility (CSR) to ensure that activities are carried out efficiently and have a broad impact.