PENGARUH KEPERCAYAAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE TIKTOK SHOP

Rina Novryana Samosir; Efendi Efendi; Marisi Butarbutar; Lora E. Nainggolan

Rina Novryana Samosir Sekolah Tinggi Ilmu Ekonomi Sultan Agung
Efendi Efendi Sekolah Tinggi Ilmu Ekonomi Sultan Agung
Marisi Butarbutar Sekolah Tinggi Ilmu Ekonomi Sultan Agung
Lora E. Nainggolan Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Keywords: Trust, Information Quality, Buying Decision

Abstract

The purpose of this study are: 1. To determine the description of trust, information quality, and buying decision at E-Commerce TikTok Shop. 2. To determine the effect of trust and information quality on buying decision at E-Commerce TikTok Shop elther simultaneously or partially.

This research was using library and field research design. The sample was Students of Semester III Bachelor Degree Morning Class of Management Major at STIE Sultan Agung Pematang Siantar who use the TikTok as e-commerce to online shop, totaling 40 people. The types of data are qualitative a and quantitative data. The data sources are primary and secondary data. Data collection with questionnaires, interviews, and documentation. The instrument test used are validity and reliability test. The data analysis techniques are normality test, qualitative and quantitative descriptive analysis.

The results of this study are: 1. Trust, information quality, and buying decision are good. 2. Regression analysis results show that there is positive effect between trust and information quality on buying decision both simultaneously and partially. 3. The result of the correlation analysis show that there is moderately high correlation between trust and information quality with buying decision. The level of customer satisfaction can be explained by trust and information quality. 4. The results of the hypothesis test state that H₀ is rejected, meaning that trust and information quality have positive and significant effect on buying decision at E-Commerce TikTok Shop both simultaneously and partially.

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