Strategic: Journal of Management Sciences

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEBIJAKAN STRUKTUR MODAL PADA PERUSAHAAN PLASTIK DAN KEMASAN YANG TERDAFTAR DI BURSA EEFEK INDONESIA TAHUN 2021-2023

Anggraini Syahputri — 2025-08-01

This study aims to analyze the effect of asset structure and profitability on capital structure in plastic and packaging companies listed on the Indonesia Stock Exchange during the 2021–2023 period. Capital structure serves as the dependent variable, while asset structure and profitability are the independent variables. The population in this study includes all plastic and packaging companies listed on the Indonesia Stock Exchange, with a sample of 13 companies selected using purposive sampling. Data were obtained through documentation of annual financial reports and analyzed using multiple linear regression analysis. The results show that asset structure has no significant effect on capital structure, with a significance value of 0.701 (> 0.05). In contrast, profitability has a negative and significant effect on capital structure, with a significance value of 0.050 (= 0.05). These findings indicate that companies with higher profitability tend to rely more on internal financing rather than debt.

PENGARUH KEAKTIFAN BERORGANISASI DAN PRESTASI AKADEMIK TERHADAP KESIAPAN KERJA DENGAN SOFT SKILL SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Mahasiswa Universitas Bina Insan)

Heni Angiasari — 2025-08-01

This study aims to examine the influence of organizational involvement and academic achievement on students’ job readiness, with soft skills serving as an intervening variable, focusing on students at Universitas Bina Insan. The research employed a quantitative descriptive approach, involving 85 respondents selected from a population of 543 students using a combination of stratified random sampling and purposive sampling techniques. The analysis revealed that active participation in student organizations does not have a significant effect on job readiness, either directly or indirectly through soft skills. In contrast, academic achievement was found to significantly influence job readiness, both directly and indirectly through enhanced soft skills. Furthermore, when analyzed simultaneously, both organizational involvement and academic achievement demonstrated a significant combined effect on students’ job readiness. These findings highlight the critical role of academic performance and soft skill development as key factors in preparing students to meet the demands of an increasingly competitive labor market.

KINERJA PEGAWAI DALAM PEMBUATAN SURAT PERINTAH TUGAS PADA SATUAN RESERSE KRIMINAL UMUM KANTOR KEPOLISIAN RESOR MOROWALI

Nora Ariani — 2025-08-01

This study aims to analyze the performance of employees in the preparation of the Task Order Letter (SPT) at the General Criminal Investigation Unit (Satreskrim) of the Morowali Police Resort, focusing on three performance dimensions: responsiveness, responsibility, and accountability. The study employs a qualitative approach with data collection techniques including in-depth interviews, observation, and document studies involving employees of Satreskrim Polres Morowali. The findings indicate that employee performance in terms of responsiveness is generally good, although there are coordination issues between units that cause delays and document revisions. In terms of responsibility and accountability, administrative errors were found, highlighting the need for improved attention to detail, oversight, and the more optimal use of information technology. The study concludes that measures such as optimizing digital systems, enhancing employee training, and improving supervision mechanisms are essential to increase efficiency and accountability in the preparation of SPT at Satreskrim Polres Morowali.

MEDIASI NILAI PELANGGAN DAN EFISIENSI TRANSAKSI PADA PENGARUH DIGITAL MARKETING TERHADAP KEPUASAN PELANGGAN

Dody Sakti Wijaya — 2025-08-01

This research aims to examine the influence of digital marketing, customer value and transaction efficiency on customer satisfaction, the influence of digital marketing on customer value and transaction efficiency. Testing the mediating role of customer value and transaction efficiency on the influence of digital marketing on customer satisfaction. The population in this study were all customers of PT. Uwinfly has as many internet users as the sample size is 100 respondents. Analysis uses partial least squares (PLS) with the smartPLS analysis tool. The results of this research, digital marketing, customer value and transaction efficiency have a significant positive effect on customer satisfaction, digital marketing has a significant positive effect on customer value and transaction efficiency. Customer value and transaction efficiency mediate the positive influence of digital marketing on customer satisfaction. The implications of this research contribute to the theory of co-creation of customer value and transaction efficiency and analyze the consequences of digital marketing on customer behavior from the perspective of customer satisfaction.

PENGARUH LITERASI KEUANGAN DAN INKLUSI KEUANGAN TERHADAP KEMAMPUAN MANAJEMEN KEUANGAN UMKM DENGAN FINANCIAL TECHNOLOGY SEBAGAI VARIABEL MEDIASI

Nimas Aulia Pambajeng Miftahunnajah — 2025-08-01

Objective This study aims to analyze the influence of financial literacy and financial inclusion on the financial management capabilities of MSMEs in Jepara Regency, with financial technology (fintech) as a mediating variable. This research is essential, considering that weak financial management remains a major barrier to the sustainability of MSMEs, despite increasing access to financial services through digital technology.

Research Method. A quantitative approach was employed using a survey method involving 100 MSME actors from various business sectors in Jepara Regency. The sample was selected through purposive sampling. Data processing and analysis were carried out using the Structural Equation Modeling (SEM) technique with the Partial Least Squares (PLS) method, assisted by SmartPLS version 4.0.

Results. The findings show that financial literacy has a positive and significant effect on financial management capabilities, while financial inclusion shows a positive but weak effect. Fintech serves as a moderating variable that strengthens the effect of financial literacy on financial management but weakens the effect of financial inclusion on financial management.

Conclusion. This study concludes that the optimal use of fintech requires adequate financial literacy. Relying solely on expanding financial access without improving financial understanding may lead to ineffective financial management. Therefore, MSME empowerment strategies must emphasize the integration of financial literacy, financial inclusion, and the wise use of financial technology.